2012-2017 kindergarten market depth research and investment strategy analysis report ------------------------------------ ------- [Report No. 103565 [publisher] Research Institute of Industrial Economics 【published 2012 report format] paper version: 6500 yuan [electronic version]: 7000 yuan [paper + electronic : 7000 yuan [Delivery Speedpost / E-MAIL [Order Tel] 010-56036118 [green channel] 15313900551 [Customer Service: QQ】 2697021579 【Contact】 Li Jun [corporate website] http://www.cyjjyjy. com/qitazonghebaogao/jiaoyu/103565.html (Click to view text) Table of Contents Chapter of early childhood education related overview of the history in early childhood education 12 1.1.2 Overview 12 1.1.1 Definition of early childhood education in early childhood education 12 1.1 12 1.2 Early Childhood Education Classification 13 1.2.1 Early Childhood Education institution type 13 1.2.2 Early Childhood Education form the main content of 14 1.2.3 Early Childhood Education 14 1.3 early childhood education industry is characterized by the early childhood education industry 15 1.3.1 Management System 15 1.3.2 children regulations and policies of the education industry, 2011-2012 16 Chapter Early Childhood Development Environment Analysis 17 2.1 Macroeconomic environment 17 2.1.1 China's GDP growth in 2011-2012, 2011-2012 17 2.1.2 Chinese residents' income growth of 17 2.1.3 The total retail sales of consumer goods in China in 2012 China's population structure analysis 19 2.1.4 2011 consumer Engel coefficient 21 2.2 Analysis of China's macroeconomic performance in the first half of 2012 18 2.1.4 21 2.2.1 2011 children the population overall situation analysis 21 2.2.2 2011 China's urbanization and urban population growth in the number of 0-6 year-old children in China 23 2.2.2 2011 27 3.1 United States early childhood education development early childhood development situation of the world's major countries Statistics 23 Chapter American early childhood education course of development of the situation 27 3.1.1 27 3.1.2 Early Childhood Education in the United States 28 3.1.3 the Early Childhood type in the United States 28 3.1.4 the Early Childhood administrative organization in the United States 29 3.1.5 U.S. early childhood teachers cultivate 30 3.1 33 3.2.1 British early childhood education development background 33 3.2.2 United Kingdom bills related to early childhood education, early childhood education curriculum .6 31 3.2 United Kingdom early childhood education developments 34 3.2.3 early childhood education administrative organization 35 3.2.4 United Kingdom early childhood education, early childhood education, teacher training in the UK, the educational goals of early childhood education institutions in the UK Type 35 3.2.6 35 3.2.5 37 3.2.7 38 3.3 Italy early childhood education the development of Britain's Early Childhood Special Education 38 3.3.1 Italy early childhood education A brief history of 38 3.3.2 Italy early childhood education institutions Classification 39 3.3.3 Italy administrative organization of early childhood education 40 3.3.4 Italy early childhood education, educational goals of teacher training in early childhood education in 40 3.3.5 Italy 41 3.4 Japan the Early Childhood Development 41 3.4.1 Japan early childhood education development background 41 3.4.2 the educational goals of the Early Childhood Education in Japan 43 3.4.3 of early childhood education teaching staff in Japan 44 3.4.4 Japan early childhood education outline 44 3.4.5 Japan early childhood education administrative system and 45 Chapter IV of the legal system of the development of the field of education in 2008-2011 analysis 46 4.1.2 2010 education funding statistics 47 4.1 46 4.1 2008-2011 46 4.1.1 2010 the number of educational institutions in the development of the field of education statistics. 2011 the overall situation of China Education Development investment in China's education industry information 50 4.1.4 2011 54 4.2 2011 development of private education in China 56 4.2.2 Analysis 56 4.2.1 2011 the number of private education institutions 2011 China Private Education Student number 58 4.3 development hot spot analysis of the field of education in 2011 to usher in the development of China's vocational education compulsory schools in the spring of 2011 60 4.3.2 China 60 4.3.1 2011 implementation of pay for performance in 2011 62 4.3.3 China in the field of higher education crisis hidden opportunities 63 4.3.4 Overview of the development of China's education industry, education in rural China occupies the most important position in 2011 65 4.3.5 2011 68 Chapter 2011 China Early Childhood Education Industry Analysis 69 5.1 2011 Early Childhood Education Analysis 69 5.1.1 2011 the number of nursery schools 69 5.1.2 2011 China kindergarten Park number 72 5.1.3 2011 kindergarten teaching staff members 76 5.1.4 China's urban and rural children enrollment rate of 78 5.2 China Early Childhood Education Market supply and demand Analysis 80 5.2.1 China's early childhood education market position analysis of early childhood education market in China 80 5.2.2 Economic Analysis 80 5.2.3 Analysis of Early Childhood supply and demand market analysis 88 5.3 84 5.2.4 Early Childhood supply and demand adjustment strategy early childhood problems in 2008-2011 analysis of the major problems facing Chinese early childhood education 92 5.3.1 92 5.3.2 Early Childhood Primary School a serious problem needs to be strengthened 95 5.3.4 China Private child care 93 5.3.3 China's early childhood education nonprofit education should be effective supervision 2008-2011 Early Childhood Development Strategies 96 5.4 Analysis 97 5.4.1 Chinese early childhood education major problem 97 5.4.2 create with national characteristics of early childhood education system 99 5.4.3 China's rural development of early childhood education Strategy 102 5.5 2011 China's major cities in the Early Childhood Development 105 5.5.1 2011 Beijing early childhood education supply is a serious shortage of 105 5.5.2 Beijing next three years, will increase investment in kindergarten 105 5.5.3 2011 Shanghai preschool teachers is still a serious gap 106 5.5.4 2011 Shanghai vigorous expansion and new kindergarten prices surge 106 5.5.5 2010 the private kindergarten Guangzhou 106 5.5.6 2011 Guangzhou kindergarten charges to be standardized survey now 107 5.5.7 2011 Shenzhen kindergarten fees 109 5.5.8 Chongqing in 2011 to accelerate early childhood development in urban and rural areas 110 Chapter 1978-2011 private kindergarten analysis of the development of China's private kindergarten Overview 113 6.1 1978-2011 113 6.1.1 private early childhood education school principal 113 6.1 .2 private early childhood education economic nature 116 6.1.3 Private Early Childhood Four features 117 6.2 2011 Private Early Childhood Analysis 120 6.2.1 2011 the number of private kindergartens in China 120 6.2.2 2011 private kindergarten Park number 120 6.2.3 2011 market share of private kindergarten the private kindergarten teaching efficiency 121 6.2.4 2011 123 6.3 2008-2011 Private Early Childhood Development Dynamic Analysis 123 6.3.1 the private kindergarten teaching faculty continue to strengthen 123 6.3.3 2010 private kindergarten education trend analysis 124 6.3.4 2010 called for the reform of early childhood education fees system 126 6.3.5 2011 rapid development of private early childhood education market in China 127 6.3.2 private early childhood education in China achieved rapid development the bottleneck 129 Chapter VII of the reasons for the development of the private kindergarten in China 127 6.3.6 2011 encounter with Chinese characteristics early childhood education segments analysis 131 7.1 Potential Development Education 131 7.1.1 Potential Development Education Overview 131 7.1.2 Potential development of educational significance 132 7.1.3 the kindergarten potential development education parenting program 134 7.1.4 kindergarten potential development of education is getting popular these days the principle of early reading education Overview 137 7.2.2 Early Reading Education 136 7.2 Early Reading Education 137 7.2.1 137 7.2.3 kindergarten early reading curriculum the content selection 141 7.2.4 kindergarten early reading curriculum embodiment 143 7.3 Bilingual Education Bilingual Education 144 7.3.1 Overview 144 7.3.2 children feasibility of bilingual education 146 7.3.3 children bilingual education embodiment 148 7.3.4 art education for children of kindergarten English education experience of art education 150 7.3.5 China Bilingual education development strategy 154 7.4 156 7.4.1 Overview 156 7.4.2 children the principles of the role of art education art education for children 157 7.4.3 158 7.4. experience in international art education for children of 4 goal of art education for children 160 7.4.5 161 7.4.6 children arts education implementation program permeation strategies 163 7.4.7 kindergarten art education 165 7.5 science education early childhood science education 169 7.5.1 Overview 169 7.5.2 children the principle of the characteristics of science education 171 7.5.3 Childhood Science Education 173 children embodiment of science education 176 7.5.5 Childhood Science Education Notes 178 7.6 psychological education 179 7.6.1 Infant Mental education 7.5.4 Overview 179 7.6.2 children of 181 7.6.4 kindergarten psychological health education of the characteristics of the psychological significance of education 180 7.6.3 kindergarten mental health education implementation strategy 182 7.7 Parenting 186 7.7.1 parenting, features 187 7.7 Overview 186 7.7.2 parenting .3 nursery design principles of parenting 188 7.7.4 nursery parenting embodiment 189 of Chapter VIII of nursery operations management Overview 193 8.1.1 kindergarten management theory analysis 193 8.1 nursery operation and management of business management based on 193 8.1.2 kindergarten Principle 196 8.1.3 the kindergarten business management method 205 8.2 kindergarten scientific personnel management system Building 210 8.2.1 kindergarten staff management build of 211 8.2.2 kindergarten personnel management wage system build 212 8.2.3 nursery personnel management job evaluation appointment system system build 213 8.3 Private nursery operation and management analysis 214 8.3.1 Private kindergarten management mode to create 214 private kindergarten office park featuring positioning 8.3.2 216 8.3.3 Private kindergarten Features Park culture created 217 8.3.4 private kindergarten characteristics of the development the attention problems 218 8.3.5 private kindergarten business management guiding principles 219 8.4 kindergarten core competitiveness analysis 220 8.4.1 the kindergarten core competitiveness Overview 220 8.4.2 kindergarten core competitiveness connotation 220 8.4.3 kindergarten core competitiveness can denatured 222 8.4.4 kindergarten core competitiveness, build 224 8.5 kindergartens marketing strategies, market-oriented marketing strategies 226 8.5.1 kindergarten of 226 8.5.2 kindergarten teacher groups marketing strategy 226 8.5.3 kindergarten self-presentation marketing strategy 226 8.5. 4 Kindergarten commitment to marketing strategies 227 8.5.5 227 8.5.6 kindergarten personalized service of the kindergarten experience marketing strategy marketing strategy 228 Chapter Early Childhood Education key enterprises Analysis 229 9.1 American Gymboree Early Education Center 229 9.1.1 Enterprise 229 9.1.2 enterprise early childhood education situation 229 9.1.3 enterprise early childhood curriculum 229 9.1.4 2008-2011 business situation analysis 231 9.1.5 2008-2011 corporate financial analysis 232 9.1.6 enterprise early childhood education network layout 232 9.1.7 enterprise early childhood education mode of operation 234 9.2 Oriental love infant and early education institutions enterprise early childhood education curriculum basic 235 9.2.2 235 9.2.1 237 9.2.4 236 9.2.3 Enterprise early childhood education network layout of operation of the enterprise early childhood education mode, red, yellow, blue and educational institutions 238 9.3 239 9.3.1 239 9.3.2 Development of enterprise basic 240 of 9.3.3 enterprise early childhood education courses 242 9.3.4 enterprise competitive advantage analysis 245 9.3 243 9.3.5 enterprise early childhood education network layout the .6 enterprise early childhood education mode of operation analysis 246 9.4 golden cradle of potential education institutions 247 9.4.1 Enterprise 247 9.4.2 Development of enterprise 249 9.4 249 9.4.4 Enterprise 247 9.4.3 enterprise early childhood curriculum early childhood education network layout. 5 enterprise early childhood education mode of operation analysis 252 9.6 250 9.5 the Hongying Education Group 251 9.5.1 enterprise early childhood education curriculum of the basic situation of enterprises 251 9.5.2 251 9.5.3 Enterprise network layout in Early Childhood Education 251 9.5.4 Corporate Early Childhood Education mode of operation Southern babe early education institutions 252 9.6.1 enterprise early childhood curriculum of basic 252 9.6.2 253 9.6.3 Early Childhood Education network layout situation 255 9.6.4 Corporate Early Childhood competitive advantage, the mode of operation analysis 258 9.6.4 enterprises Early Childhood Education EF Education Analysis 262 9.8 263 259 9.7 small, Harbin, Tianjin and preschool chain enterprises 260 9.7.1 2.6 9.7.2 Enterprise Early Childhood Education the 260 9.7.3 enterprise network layout in Early Childhood Education 261 9.7.4 enterprise early childhood education mode of operation 9.8.1 263 9.8.2 Development of enterprise of the basic situation of enterprises 264 9.8.3 enterprise early childhood curriculum 266 Chapter 265 9.8.4 Enterprise network layout in Early Childhood Education Early Childhood Education industry in 2012-2017 development trend and investment analysis 267 10.1 2012-2017 267 10.1.1 Early Childhood Curriculum Reform Trend Analysis 267 10.1.2 Early Childhood Development 268 10.1.3 teachers will trend toward the integration of the early childhood education industry development trend analysis will become a key factor in early childhood education 270 10.1.4 early childhood education, community education and services integration private early childhood education market trends 270 10.1.5 Analysis 272 10.1.6 foreign brands will become an important force of the Chinese preschool market previous "baby boom" of 273 10.1.7 Analysis 273 10.1 .8 kindergarten number of agencies in 2012-2017 growth forecast in 2010-2013 275 10.1.9 China Early Childhood equipment market size forecast China Early Childhood Education Industry Investment Risk Analysis 277 10.2 2012-2017 278 10.2.1 Policy risk 278 10.2.2 financial risk 278 10.2.3 expansion risk 279 10.2.4 brand risk 279 10.2.5 Teaching Quality Risk 280 chart catalog chart 1 Chinese early childhood education institutions by institutional type sub 13 Chart 2 early childhood education institutions by Type of 14 chart China's early childhood education institutions operating model points 14 Chart 4 Early Childhood Education major forms of education 14 Table 5 for early childhood education institutions teaching contents Points 15 Exhibit 6 Early Childhood Education Features educational content 15 Exhibit 7 early childhood education China's GDP growth rate of major laws and regulations, 2005-2012 16 Figure 8 17 chart 92004-2012 urban households per capita disposable income trends Figure 18 Chart 10 2004-2011 household per capita net income of rural residents in China trend Figure 18 Chart 11 2004-2012 18 Exhibit 12, the total retail sales of consumer goods in China and the growth rate of the period 2004-2011, China's urban households Engel coefficient of rural households in 21 Chart 13 2004-2011 China Engel coefficient 21 Exhibit 14 China's population in 2011 gender and age composition of 22 chart 152003-2011 children population proportion of child population trend Figure 22 Chart 17 2000-2011 China's urban population growth trends Statistics 2003-2011 22 Figure 16 Figure 23 Chart 182000-2011 Chinese-born population statistics Chinese born population Chart 24 Chart 23 Chart 192000-2011 201978-2011 the 24 chart 211978-2011 birthrate birthrate statistics Graph 25 Chart 22 2011 population of various regions in China birth rate statistics the number of 0-6 year-old children in China Statistics 25 Chart 23 2003-2011 26 Chart 24 2003-2011 trend of growth in the number of 0-6 year-old children in China Figure 26 Exhibit 25 early childhood curriculum of eight field 32 Exhibit 26 Early Childhood Education in Japan teacher qualification standards 44 chart 27 conservation school special education teacher qualification standard 44 Chart 28 Japanese kindergarten and nursery school Act system 45 chart 291985-2009 school counts 46 Chart 30 2000-2009 school trend of growth in the number Figure 47 Chart 31 2004-2010 Chinese Government spending on education statistics 47 charts 32 total education expenditure growth trend in 2004-2010 Figure 48 Chart 33 2004-2010 China's central government education expenditure growth trends Figure 48 Chart 34 2004-2010 local government education spending growth trend graph charts 48 35 2010 the proportion of education expenditure of the central and local governments Figure 49 Figure 36 education expenditure statistics of China's provinces in 2010 56 Chart 49 Chart 37 2004-2011 statistics of the number of private universities 382004-2011 year trend of growth in the number of private universities in China Figure 57 charts 39 the number of Chinese primary school in the 2004-2011 statistical trend of growth in the number of Chinese primary school in the Figure 57 Chart 40 2004-2011 57 Chart 41 2004-2011, the number of private training institutions Statistics 58 Chart 42 trend of growth in the number of private training institutions, 2005-2011 Figure 58 charts 43 private colleges and universities in China 2004-2011 enrollment statistics 58 charts 44 private colleges and universities in China 2004-2011 enrollment growth trends Figure 59 Chart 45 2004-2011 private primary school enrollment statistics 59 Chart 46 2004-2011 China private primary school enrollment growth trends Figure 59 Chart 47 2005-2011 China private training institutions in 60 Chart 48 2004-2011 China private training institutions in school enrollment statistics number growth trends in Figure 60 Chart 49 2005-2011 regular higher education, secondary vocational education and high school enrollment number of 68 chart 502005-2011 kindergarten Statistics the 69 chart 512005-2011 trend of growth in the number of Chinese kindergarten Figure 69 Chart 52 2010, the number of nursery schools and classes Statistics 70 charts 53 2010 Chinese kindergarten city / district towns / rural distribution ratio of 70 charts 54 2010 the number of nursery schools sponsoring the main properties of the scale drawing 71 chart 55 the number of the 2010 city kindergarten sponsoring the main properties of sub-scale drawing 71 charts 56 2010 Chinese the district towns kindergarten quantity according to the nature of the school main number of sub-scale drawing 71 chart 57 2010 China rural kindergarten school the principal nature of the scale drawing 72 Chart 58 2005-2011 China kindergarten in Park statistics on the number 72 chart 592005-2011 Chinese kindergarten park trend of growth in the number Figure 73 charts 60 2010 Chinese kindergarten Park, the number of economic nature and age statistics 2010 73 Chart 61 China kindergarten age structure of the park number 75 chart 62 2010 Chinese kindergarten in the garden size by age in the proportion of 76 chart 63 2010 kindergarten 76 chart in the Park, the number of points according to the nature of the school main scale drawing 76 Chart 64 2004-2011 China the kindergarten director / teacher demographics 652004-2011 China's kindergarten director / teacher growth in the number of trend Figure 77 charts 66 2010 Early Childhood number of workers in China Statistics 77 charts 67 2010 early childhood education workers structure Figure 78 charts 68 2009 China's urban / rural child care statistics on the number 78 chart 69 2009 China's urban / rural child care distribution ratio of Figure 79 charts 70 2009 China's urban / rural kindergarten in the park number Statistics 2009 79 Chart 71 towns / villages the number of children attend kindergartens distribution ratio of Figure 79 charts 72 2009 kindergarten enrollment rate of Chinese children statistics 79 Chart 73 2004-2011 China the number of private kindergartens Statistics 120 Chart 74 2004-2011, the number of private kindergartens growth trend chart in Figure 120 752004-2011 private kindergarten in Park statistics on the number 121 chart 762004-2011 private kindergarten Park trend of growth in the number 121 chart 772005-2011 number of private kindergartens proportion of the country's total number of Statistics, 2005-2011 121 Chart 78 private kindergartens total number of national proportion of Graph 122 chart 792004-2011 private kindergarten in the garden the proportion of the country's total Chinese private kindergarten in the Park, the number of national proportion of Graph 122 chart 812004-2011 private kindergarten teaching efficiency statistics 123 chart 822005-2011 Chinese private kindergarten teaching efficiency Graph 123 statistics 122 chart 802005-2011 Chart 83 kindergarten mental health education goals 183 chart 84 Gymboree Early Education Center, the main courses 230 Chart 85 2008-2011 H Gymboree Sales, USA Statistics 231 chart 862005-2011 H U.S. Gymboree early childhood income statistics 231 Chart 87 2005-2011 U.S. Gymboree the Early Childhood revenue growth trend graph 231 chart 882006-2011 the U.S. Gymboree balance sheet 232 chart 89 2006-2011 U.S. Gymboree income statement 232 Chart 90 2006-2011 Gymboree major financial indicators chart 91 232 233 Chart 92 Gymboree Gymboree Early Education Center, the national network layout of early childhood education to join the application process 235 Chart 93 the Oriental love the main course of the Infant and Early Education Center 236 chart 94 Oriental Baby Early Education Center in the national network layout 237 chart 95 red, yellow Blue Qinziyuan course Introduction 243 Chart 96 red, yellow, blue franchisee services support project 244 chart 97 red, yellow, blue the National Kindergarten distribution 245 Chart 98 distribution of red, yellow, blue the National Qinziyuan distribution 246 Chart 99 golden cradle kindergarten Statistics 249 Exhibit 100 Hongying education kindergarten distribution 251 Exhibit 101 the Southern babe paternity potential development courses 254 chart 102 Southern babe Featured Classes situation 255 Chart 254 Chart 103 Southern babe Montessori education courses in 104 Southern babe National 263 Exhibit 108, EF Education English course structure 264 chart kindergarten distribution 256 Chart 105 Southern babe paternity potential development courses in 261 Chart 260 Chart 106 Southern babe Early Childhood screen name distribution 107 small Ha Jin new Monte teaching academy List of Charges 109 EF Education Early Childhood English courses 265 chart 110 EF Education Early Childhood English national coverage cities 266 chart demographic trends 1111966-2040 275 chart 112 forecast of the number of nursery schools in China in 2012-2017 275 Chart 113 2012-2017 kindergarten trend of growth in the number 276 Chart 114 2012-2017 the number of private kindergartens to predict the size of the market trend of early childhood education equipment 276 chart 115 2012-2017 the number of private kindergartens growth trend chart 276 charts 116 2004-2010 277 chart 117 2010 - 2013 Chinese the Early Childhood equipment market size forecast trend graph 278